As we turn the calendar into a new year, January can offer up a slower pace for food content creators. But, there’s still a lot of great email newsletter content ideas for food bloggers!
January is a month where it’s really important to have a good handle on who your newsletter subscribers are. There are a lot of ways to approach January content so think carefully about how you want to proceed.
HEALTH AND WELLNESS
January is often viewed as a “fresh start” in terms of health and wellness. If you’re not a health professional proceed with caution here. Avoid reference to weight loss or restrictive eating – unless that is your audience! (Ie if you’re a keto content creator, then obviously you will focus on Keto content because that isyour audience). Remember that the words you choose, and how you use them, matters.
You can try focusing on:
whole foods
lighter, simpler meals
mood boosting foods
moderation over restriction
inclusion of foods over exclusion of foods
nutritious snacks that fuel us through the cold and outdoor activities
foods that promote a sustainable environment
implementing small changes that make us feel more alive and vibrant
OTHER ‘FRESH STARTS’ TO FOCUS ON
There are lots of other fresh starts to explore in January that don’t focus on restrictive eating or diet culture.
pantry/kitchen clean-up and organization strategies
focusing on kitchen sustainability
evaluating kitchen tools/containers/dishes/appliances – what needs repair, what can be sold or given away, what needs to be disposed of (don’t forget you can recommend items and use your affiliate programs**)
minimizing instead of maximizing
BUDGET BOOSTERS AND KITCHEN WASTE
There’s always a bit of a spending hangover after the holiday season and 2025 looks like it won’t be an exception. How can you address this in your emails?
budget boosting foods
budget friendly recipes
food swaps that reduce grocery bills
how to avoid kitchen waste (which also helps with budgeting!)
meal planning and prep (less like to waste food if you plan and prep)
MEAL PLANNING
With a fresh start to the year, a lot of people make the decision to embrace meal planning – whether it’s to be more organized in the new year, to better manage their food budget, to hopefully spend more time with family or as a form of self-care.
meal prep weekly menus
meal prep guides and tip
meal prep for different types of diets or family sizes (singles, couples, young kids etc)
meal prep for various appliances (air fryer, Instant Pot etc)
this is also a great time to promote meal plan templates or other digital products you might have or to offer a freebie to help build your list
SEASONAL FOOD
root veg, squash, winter greens
kiwi, persimmons and pomegranates
citrus season is still in full swing
soups and stews
comfort foods
salads with bulk
bulky grains like barley, buckwheat, bulgar, farro
smoothies and bright, vibrant breakfast ideas
VALENTINE’S DAY
Start dripping out Valentine’s day content in your emails in the last week of January – earlier if this is a good fit for your audience. A few quick ideas…
TAILOR YOUR JANUARY NEWSLETTER CONTENT FOR YOUR EMAIL AUDIENCE
As always, these are ideas to help you brainstorm. Adapt them to fit your audience and your niche, which you know better than anyone else.
Remember that your email audience may be different from the audience that finds you through search.
Focus on what your newsletter subscribers respond to. If you have the data available in your newsletter marketing platform, look at which content they responded to this time last year. Then create newsletter content that’s a good fit.!
Now’s the time to get started. Plan out your January newsletter calendar and batch write your emails. Schedule them and you’re good to go!
** remember that you cannot use your direct Amazon affiliate product links in your emails but you can link to blog posts that contain Amazon affiliate links and you can link to your Amazon influencer shop. Check the rules of any other affiliate programs you use before including your links.
Want More Tips?
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A detailed list of September food observances makes it easy for food content creators to brainstorm blog and email content ideas.
If you’re a food content creator and you’re looking for ideas for September content for your email newsletters or social media channels check out all of these September food holidays. You’ll find lots of ideas and you can use them to brainstorm recipes or come up with fun food videos for your YouTube channel. They also give you a great opportunity to share content from your archives.
There is quite literally a day for almost any type of food so you should be able to find suitable topics for your food blog’s niche!
Many of these observances are based on dates in the United States but are often celebrated in the food community at large. I’ve tried to note where a month, week or day is tied to a specific country other than the USA. And I’ve also noted where a day is observed globally.
Some food observance dates do shift from year to year but these dates should be current for 2024.
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
A detailed list of August food observances makes it easy for food content creators to brainstorm blog and email content ideas.
If you’re a food content creator and you’re looking for ideas for August content for your email newsletters or social media channels check out all of these August food holidays. There’s lots of ideas here and you can use them to brainstorm recipe ideas or come up with fun food videos for your YouTube channel. They also give you a great opportunity to share content from your archives.
There is quite literally a day for almost any type of food so you should be able to find suitable topics for your food blog’s niche!
Many of these observances are based on dates in the United States but are often celebrated in the food community at large. I’ve tried to note where a month, week or day is tied to a specific country other than the USA. And where a day is observed globally, that has been noted as well.
Some food observance dates do shift from year to year but these dates should be current for 2024
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
A detailed list of May food observances makes it easy for food content creators to brainstorm blog and email content ideas.
If you’re looking for ideas for May content for your food blog’s email newsletters or social media channels, or you’re wanting to brainstorm recipe ideas or come up with fun food videos for your YouTube channel, check out all of these May food holidays. You’re sure to find something that gets your mouth watering – there’s suitable topics for every kind of food blogger and food content creator.
Many of these observances are based on dates in the United States but are often celebrated in the food community at large. I’ve tried to note where a month, week or day is tied to a specific country other than the USA. And where a day is observed globally, that has been noted as well.
Some food observance dates do shift from year to year but these dates should be current for 2024
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
This list of March food observances makes it easy for food content creators to brainstorm blog and email content ideas.
If you’re stuck for ideas for March content for your food blog’s email newsletters or social media channels, or you’re wanting to brainstorm recipe ideas or come up with fun food videos for your YouTube channel, check out all of these March food holidays. There truly is something for everyone and every type of food blogger and food content creator.
Many of these observances are based on dates in the United States but are often celebrated in the food community at large. I’ve tried to note where a month, week or day is tied to a specific country other than the USA. And where a day is observed globally, that has been noted as well.
Want more email tips? Subscribe to my monthly newsletter! Each month I write an exclusive newsletter full of tips, tricks and ideas for food content creators and their email lists!
